Starting a Clothing Line in 2018 is Really Not That Hard

Why even bother starting a clothing line nowadays? There are countless brands in the apparel industry. The total number is believed to be somewhere around millions. If you happen to be an aspiring fashion designer, it’ll be difficult for you to start your label. The fashion industry is hyper-competitive, and you have to make a special effort to achieve success. Yes, competition is fiercer than ever, but if you have a hefty dose of creativity and you’re business savvy, nothing will stop you from starting a business that will succeed.

The thing about the clothing market is that it never gets saturated, so you have a chance. People have and always will consume fashion. Nobody has failed because they are too many fashion brands. There is so much variety when it comes down to apparel, and people are consuming clothes more than ever. Starting a clothing line in 2018 isn’t that difficult. You don’t have to be rich to start your own business. Most importantly, you don’t need a super model or a high-end photographer. All you need is a little bit of ambition. This post will show you how it’s done


It’s great that you want to start your clothing line. As someone who will be working with apparel, you’ll have to decide what you want to sell. There are plenty of choices as far as apparel is concerned and fashion products. You have a tough choice to make. Did you have anything particular in mind? Maybe you see yourself selling hoodies. Or maybe you envision yourself selling pants. Here’s a tip you’ll want to check out: luxury lingerie. In the United Kingdom, women are spending crazy amounts of money on deluxe lingerie. It doesn’t matter what you opt for. Just make up your mind. But don’t rush the process. Carefully consider all the options before making a decision. Each apparel options have their advantages and disadvantages. You’ll be building your business around one product, which is why you need to choose wisely.


Starting a Clothing Line in 2018 is Really Not That Hard


You have all the time in the world to set up a trendy clothing line. However, your efforts are going to be in vain if you don’t create a story that resonates with the public. Effective storytelling can have a very good effect on the situation. Therefore, think about what story you want to present to the world. What you need is a brand story that improves trust – in other words, an authentic one. What’s in a story, anyway? It’s not mandatory to have a structure, but it’s recommendable because it will help you with future projects. The most important thing to keep in mind is that the story isn’t a branding material. To be more precise, you can’t use it to promote your apparel business. If you want to attract and retain readers, you’re going to have to tell a good story. Make it personal. People want to know all about your struggles and emotions. When you share something intimate, people feel like they can trust you. After all, you’re pouring out your heart.

Starting a Clothing Line in 2018 is Really Not That Hard


Now that you have a good understanding of the market and you have an idea of what people are interested in. Experts at CheckThem INC highly recommend looking up the people you sell your clothes to, but that’s another issue. Until then, design your product. Your design will be presented in the form of a sketch. If you have no clue whatsoever about drawing, then look up videos on YouTube and learn how to make a finished picture. On the other hand, if you’ve got a good set of skills, get a piece of paper and start drawing. You can add colors and details like seams and buttons. Once you’re done with the sketch, start creating patterns that can be transferred from the sketch to fabric. Making the first apparel sample can be difficult, especially if you have no idea what to do. You’ve defined the product idea and the sketch, so all you’ve got left to do is to create the sample. There is no time to waste, and the product should be launched as soon as possible.

Starting a Clothing Line in 2018 is Really Not That Hard


Fashion designers such as Vivien Westwood have managed to get their foot in the door, in spite of the fact that they were self-taught. Let’s go out on a limb and say that you didn’t skip school. You have a formal education, and you know how to sew. This may be so, but you can’t do all the work yourself. You need some help. Hiring a manufacturer is a good idea. The thing is that not all manufacturing companies are made equal. Put simply; not all manufacturers are capable of producing quality products.

You need to know everything there is about your new partner. Consider doing a background check. You can get hold of interesting things, such as social media profiles, criminal history, contact information. And pictures. Anyway, you should seriously think about it. You desperately need a team to help you out. Get professional assist. The easiest way to locate a manufacturing company is through referrals. Ask people in the industry if they know what types of products they create. Everyone will want to help you, so they will be thrilled to share their experiences. The representative of the company should provide you with a long list of happy clients. If they don’t, you should know that something isn’t right.

Starting a Clothing Line in 2018 is Really Not That Hard


The clothing line is successfully launched, you have to create a brand. There are so many apparel businesses out there, and you have to find a way to stand out. How consumers perceive your company is important. As you can imagine, building a brand doesn’t happen overnight. It takes time and effort. Make sure to highlight your qualities and the benefits that your fashion brand offers. If you have the necessary time, create a logo. Visuals are the first things that come to mind and will help you get the attention you need.

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& Other Stories Eyelet Midi Dress
& Other Stories Eyelet Midi Dress

The warm weather calls for chic yet easy styles. Looking for some inspiration? & Other Stories has plenty of options with its latest trend guide. Inspired by Los Angeles, west coast fashion, the lookbook focuses on lightweight separates, breezy dresses and distressed denim. Accessorizing each ensemble are wide-brimmed hats, large tote bags and hoop earrings.

Related: A World Away | 4 Vacation-Ready Looks From & Other Stories


& Other Stories Square Neck Tank Top and A-Line Button Mini Skirt
& Other Stories Square Neck Tank Top and A-Line Button Mini Skirt
& Other Stories Button Down Jumpsuit and Crochet Lotus Clutch
& Other Stories Button Down Jumpsuit and Crochet Lotus Clutch
& Other Stories T-Shirt and Raw Edge Denim Shorts
& Other Stories T-Shirt and Raw Edge Denim Shorts
& Other Stories Eyelet Midi Dress and Striped Large Handle Tote
& Other Stories Eyelet Midi Dress and Striped Large Handle Tote
& Other Stories Square Neck Tank Top, A-Line Button Mini Skirt and Braided Mini Saddle Bag
& Other Stories Square Neck Tank Top, A-Line Button Mini Skirt and Braided Mini Saddle Bag

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Winnie Harlow graces the July 2018 cover of ELLE Turkey. Photographed by Emre Guven, the Canadian models shows off a shorn hairstyle wearing a Jacquemus blazer and printed scarf from Christian Louboutin. For the accompanying spread, the cover girl heads to Lake Tuz wearing vibrant looks. Stylist Oguz Erel dresses Winnie in the designs of Missoni, Max Mara and Isabel Marant amongst others.

Winnie Harlow Soaks Up the Sun for ELLE Turkey

Winnie Harlow Soaks Up the Sun for ELLE Turkey

Winnie Harlow Soaks Up the Sun for ELLE Turkey

Winnie Harlow Soaks Up the Sun for ELLE Turkey

Winnie Harlow Soaks Up the Sun for ELLE Turkey

Winnie Harlow Soaks Up the Sun for ELLE Turkey

Winnie Harlow Soaks Up the Sun for ELLE Turkey

Winnie Harlow Soaks Up the Sun for ELLE Turkey

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Photo: Free People
Photo: Free People

If you are a college student wondering how to spice up your wardrobe, you’re at the right place. College life can be stressful, so why not take some fashion college homework helpso that you can have time to prepare for your tests and exams.


You know that college students always wear those oversized shirts and hoodies? Well, the trend has expanded to all clothing items, including denim jackets, jeans, and dresses. You don’t have to be restricted by your clothes anymore.


Cropped jeans and sweaters have been quite popular recently. So do not hesitate to experiment with a turtleneck under a warm cropped sweater or yet another variety of cropped jeans. It is both fashionable and comfortable.


Jeggings are like leggings but not that casual. They are perfect for an ordinary college day when you just want to feel comfy but do not want to seem a hobo. They look like jeans and provide the comfort of sweatpants – just ideal for those early lectures after a big party.

Photo: Free People
Photo: Free People


Beanies and, in particular, pom pom beanies are in vogue again. Let your inner kid out. The pom poms may look ridiculous, but they are fashionable now. And what’s a better time to wear such hat than that at college? Moreover, you do not have to get a huge pom pom. Just buy what you are comfortable to wear.


You may want to dress neutral for an interview. But why not go funky in college, especially if it’s in trend? You can have funky dresses, funky glasses, funky hair. Only you can limit yourself, but why do it before you enter the so-called adult world?


So, you know those days when you want to feel both fancy and comfy? A T-shirt dress has been tailored specifically for such days. If you feel like looking good, but at the same time you do not want to constrict yourself with a traditional A-line dress, go T-shirt. Meaning a dress, not an actual though long T-shirt.


Even though flip-flops are not in vogue this season, as a college student you will need those. It is a good idea to have different types of shoes for each occasion. For instance, you will need rain boots for, well, rain, while loafers are perfect for an interview or any other formal event.

Photo: Urban Outfitters
Photo: Urban Outfitters

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Lovers + Friends Drew Romper $158
Lovers + Friends ‘Drew’ Romper $158
Flaunt your legs in a lace embroidered romper in ivory white.

Lovers + Friends welcomes the summer season with the launch of its latest designs. The Los Angeles-based brand is known for its killer dresses and gowns. Luckily, we rounded up seven chic styles perfect for the rising temperatures. Choose from red-hot mini dresses, strapless gowns and romantic lace numbers. A color palette of powder pinks, sky blue and honey yellow stands out for the summer. See some of our favorites from Lovers + Friends, and discover more dresses at

Related: 7 Dreamy Summer Dresses Under $200


Lovers + Friends Kiko Mini Dress $128
Lovers + Friends ‘Kiko’ Mini Dress $128
Shine in a honey yellow mini dress that comes in a body-con strapless silhouette.
Lovers + Friends Mathy Gown $228
Lovers + Friends ‘Mathy’ Gown $228
Look pretty in pastel with this pink gown made with a sexy slit.
Lovers + Friends Andy Mini Dress $168
Lovers + Friends ‘Andy’ Mini Dress $168
Decorated with bold polka dots, a form-fitting dress features an asymmetrical neckline.
Lovers + Friends Saba Midi Dress $248
Lovers + Friends ‘Saba’ Midi Dress $248
This lace adorned dress comes in a dusty rose hue with a mid-thigh slit.
Lovers + Friends Sajan Mini Dress $138
Lovers + Friends ‘Sajan’ Mini Dress $138
Stand out from the crowd in a red-hot mini dress made with ruching at the side.
Lovers + Friends Tia Gown $248
Lovers + Friends ‘Tia’ Gown $248
Flaunt some leg in a baby blue gown made with a strapless neckline and slit at the side.

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Madewell Posy Cactus Flower Dress $98.90 ($148)
Madewell ‘Posy’ Cactus Flower Dress $98.90 ($148)
Chase the sun in a tulip hemmed dress made with a colorful floral print.

The time to shop Nordstrom’s 2018 Anniversary Sale starts now, but only if you’re a card member. Get exclusive access to discounted finds from now until July 19th. Choose from top brands like Kate Spade, Alexander Wang, Madewell and Cole Haan. Whether looking for a summer dress, leather sandals or a boho bag, there’s plenty of options. See our picks from the Anniversary Sale below, and shop more at

Related: Reformation’s Chic Dresses Now Available at Nordstrom


Alexander Wang Abby Sandal $296.90 (previously $495)
Alexander Wang ‘Abby’ Sandal $296.90 (previously $495)
Made from glossy patent leather, this black sandal features a 3.5″ block heel.
Kate Spade New York Oakwood Street - Lora Pebbled Leather Hobo Bag $218.90 (previously $328)
Kate Spade New York ‘Oakwood Street – Lora’ Pebbled Leather Hobo Bag$218.90 (previously $328)
A plum berry leather hobo bag is perfect for carrying all your essentials and more.
Tibi Ruched Sleeve Stripe Dress $263.90 (previously $395)
Tibi Ruched Sleeve Stripe Dress $263.90 (previously $395)
With ruching at the cuffs, this dress comes in an A-line shape and chic stripes.
Cole Haan Piper Loafer Mule $92.90 (previously $140)
Cole Haan ‘Piper’ Loafer Mule $92.90 (previously $140)
A minimal powder pink mule features a loafer inspired silhouette with a pointy toe.

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