Louis Vuitton Spring/Summer 2014 City Bags Ad Campaign Featuring Michelle Williams

fashion Louis Vuitton

Following her highly successful debut as the face of Louis Vuitton, actress Michelle Williams is back this spring in a second advertising campaign spotlighting three key city bags: the new Lockit, the Capucines, and the iconic Alma.

Photographed once again by Peter Lindbergh, whose sensitive portraits embodied the spirit of the first campaign, Michelle Williams is here revealed in a new light, bringing her special acting talents to bear as she projects three different facets of femininity in a series of visuals styled by Carine Roitfeld.

Louis Vuitton Spring Summer 2014 City Bags Ad Campaign Featuring Michelle Williams 8 Louis Vuitton Spring/Summer 2014 City Bags Ad Campaign Featuring Michelle Williams

For the Lockit, Louis Vuitton’s contemporary reinterpretation of its classic 1950s design, Michelle Williams is the essence of the stylish, self-confident Parisienne. Her nonchalant poses reflect the understated elegance of the new day bag in supple Veau Cachemire leather, which is featured in chic pastel shades. For the Alma, the actress is in playful spirits, showcasing the bag’s eye-popping colors of Epi leather as she perches on a pile of trunks. The ladylike Capucines, meanwhile, is ideally complemented by a more restrained, sophisticated mood.

From the compelling combination of force and fragility of the first campaign, to the vibrant contrasts of this second outing, Michelle Williams – as she has done so many times on screen – makes her own her latest role as the multi-faceted Louis Vuitton woman.

First rising to prominence in Ang Lee’s Oscar-winning Brokeback Mountain (2005), Michelle Williams went on to give critically acclaimed performances in films such as Synecdoche, New York (2008), Shutter Island (2010), and My Blue Valentine (2010). In 2011, her performance as Marilyn Monroe in My Week with Marilyn earned her a Golden Globe and her third Oscar nomination. Michelle Williams has finished filming Suite Française, which is based on the award-winning novel by Irène Némirovsky, discovered decades after the writer’s death in Auschwitz.

The new Louis Vuitton advertising campaign with Michelle Williams will break in the May 2014 issues of magazines worldwide.

Credits:
Photographer: Peter Lindbergh
Stylist: Carine Roitfeld
Hair: Sam McKnight
Makeup: Stéphane Marais

Tag: Louis Vuitton

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